These problems are not so pronounced with radio
because of the absence of visual images which can have a dominating effect on
television programmes. In faimess it should be said that the problems of providing
balanced and sensitive TV coverage are immense. The awareness of this and of British
achievements in this area has led the TV critic Milton Shulman to desclibe British TV as
‘the least worst in the world’. Readers can judge for themselves the extent to which the
media have taken note of the cliticisms made
in the Annan report in particular. The topic has been stressed because of the increasing
importance of television as 4 medium for communication, particularly in view of the
increasing availability of video-cassettes. The point that needs stressing above’ all
others is that one needs actively to evaluate the information with which one is presented
when the easiest course of action may be passively to accept itIf you are like most of us,
you spend more time communicating than doing anything else. Probably you spend a
large part of each day talking and listening. And when you are not talking or listening you
are likely to be communicating in other ways-reading, WIiting, gesturing, drawing. Or
perhaps you are just taking a infonnation by being, or feeling, or smelling. All of these
activities are forms of communication; and certainly you do them throughout most of your
conscious moments.
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