The need to eVMuate carefully the accuracy and quality of information is not confined to
data that is generated within an organisation. All organisations collect much of their
information from external sources which are also subject to distortion. Television is an
increasingly important sow.ce of information for managers and it is appropriate to
comment about the problems of distortion which are now becoming apparent in this
area. One have become particularly aware of this in teaching industrial relations, and
refer to some of the problems of reponing in this area in order to make the general point
about the need to evaluate television carefully as an information source.
Industrial relations is an area that has been seized upon by the media generally, and
television in particular, for extensive coverage. People’s views and knowledge about the
subject can be as much influenced by media sources as anything else. This presents
difficulties, as increasingly evidence is emerging to suggest that the profile of industrial
relations presented by television in particular is not very representative. The obstacles to
balanced rep0l1ing are considerable and to a large extent stem from the conflict
between the obligation of television producers to present fair programmes and the
pressures on
them to catch the attention of audiences and attain high viewing figures
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