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Friday, January 18, 2008

Television as a source of information and its evaluation

The need to eVMuate carefully the accuracy and quality of information is not confined to

data that is generated within an organisation. All organisations collect much of their

information from external sources which are also subject to distortion. Television is an

increasingly important sow.ce of information for managers and it is appropriate to

comment about the problems of distortion which are now becoming apparent in this

area. One have become particularly aware of this in teaching industrial relations, and

refer to some of the problems of reponing in this area in order to make the general point

about the need to evaluate television carefully as an information source.

Industrial relations is an area that has been seized upon by the media generally, and

television in particular, for extensive coverage. People’s views and knowledge about the

subject can be as much influenced by media sources as anything else. This presents

difficulties, as increasingly evidence is emerging to suggest that the profile of industrial

relations presented by television in particular is not very representative. The obstacles to

balanced rep0l1ing are considerable and to a large extent stem from the conflict

between the obligation of television producers to present fair programmes and the

pressures on

them to catch the attention of audiences and attain high viewing figures

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